The fine print, written plainly

Terms & privacy.

Effective 22 July 2026

These pages explain how this website handles your information, the terms that apply when you use it, and the limits of what the material can promise. The legal wording below takes precedence over this short introduction.

Terms of use

1. Who runs this

christopherschwab.co.uk (“the site”) is the personal publication of Christopher Schwab, operated by Schwab Consulting Japan, a kabushiki kaisha (KK) based in Japan. Questions about these terms: legal@christopherschwab.co.uk. By using the site you accept these terms.

2. What the site is

Essays, field guides, a newsletter (Business as Practice), and doorways to my work: the Local Business MBA, Mini Hustles, advisory, and the book club. Everything here is educational and informational: it is not financial, legal, tax, or investment advice, and reading it does not create an advisory or client relationship.

3. No earnings guarantee

Where I share business results (revenue, sale prices, growth numbers) they are my real results from specific businesses at specific times. They are not typical and not a promise of what you will achieve. Your results depend on your effort, market, and circumstances, and may be nothing at all.

4. The newsletter & forms

Signing up to the newsletter or a waitlist is free and cancellable with one click. Paid programmes (the MBA, advisory, the book club) have their own terms presented at the point of purchase.

5. Your use of the content

Content is for your personal use. Quote it with attribution and a link; don’t republish whole pieces or pass the work off as your own. All content is © Christopher Schwab unless credited otherwise.

6. Third-party links

The site links to platforms I don’t control (LinkedIn, YouTube, Facebook, the email provider). Their terms and privacy policies apply there.

7. Liability

The site is provided “as is.” To the fullest extent the law allows, I’m not liable for losses arising from your use of the site or reliance on its content. Nothing in these terms limits liability that cannot lawfully be limited.

8. Changes & governing law

These terms may change; material changes will be dated here. They are governed by the laws of Japan, where the operating company is based, and any disputes will be handled by the courts there.

Privacy policy

1. What I collect

These are US-based services, so your data may be processed in the United States: beehiiv (newsletter), Resend (contact emails), and the site host, Vercel. Each keeps its own privacy terms.

2. What I don’t do

No selling or renting of your data, no advertising trackers, no third-party ad cookies. If analytics are used, they are simple, aggregate, and cookie-free.

3. What stays on your device

The site stores small preferences in your browser’s local storage: display settings and reading progress on guides. These never leave your device and you can clear them in your browser at any time.

4. Your rights

You can ask to access, correct, or delete the personal data I hold about you, and withdraw consent at any time. The site is operated from Japan, and personal data is handled in line with applicable law, including Japan’s Act on the Protection of Personal Information (APPI); if you are in the UK or EU, you also have rights under your local data protection law. One email to legal@christopherschwab.co.uk starts any of those, and you may complain to your local data protection authority.

5. Retention

Subscriber data is kept while you’re subscribed and deleted on request. Correspondence is kept only as long as it’s useful to our conversation.