Start here

The short route,
one step at a time.

Hey, I’m Chris. For ten years I ran service businesses in America from a desk in Japan, with four exits along the way. If you’re new, this is the order I’d take things in. Nothing here needs buying until the last step, and that one can wait.

  1. Step one · Meet me

    Read the story

    How one cleaning company, started with seven hundred dollars and run from a desk in Japan, led to everything on this site.

    Read the story →
  2. Step two · Stay in touch · free

    Get the letter

    Notes from an Optional Owner, now most weeks: on running a business that doesn’t need you, and what to do with the time it gives back. Written from Yokohama, usually after a run, and easy to leave.

    You’re in. Welcome.

  3. Step three · Learn the method · free

    Read the guide for where you are

  4. Step four · When you’re ready

    Work with me

    Starting from scratch

    The Local Business MBA

    Start a local service business the way I did, in the right order: five stages from first customer to a company that runs without you. Self-paced, bought directly, running since 2018.

    Start at localbusinessmba.com →
    Already running one

    The Optional Owner

    A small-group programme for owners who have built something that works and want it to work without them: the day to day handed over, the business run remotely if you like. The capstone.

    How it works →

    Private one-to-one work is closed for now.

Coming soon · register interest

Virtual Assistant MBA

Build a VA agency: the remote office behind local businesses, taught by the founder of Inova Local, the first virtual staffing agency dedicated to home services. Not open yet.

Thanks. You’ll hear from me when it opens.

Goes straight to me. It doesn’t sign you up to the letter.

Written from the other side of the world · Yokohama, Japan