The Applied Book Club · Relaunching soon

Read less. Notice more.
Use what survives the week.

A monthly reading room for people building useful businesses and trying to remain human while they do it. One book, one month, one question: what deserves to change in the way you operate or live?

Relaunching as The Applied Book Club. Waitlist members are invited first, get the first month free, and pick the first book.

You’re on the list. We’ll be in touch.

How it works

Four weeks,
one book at a time

01

One book, carefully chosen.

Spanning business, psychology, philosophy, biography, and the craft of living. Nothing trendy, nothing thin.

02

A note on the tension.

A short note from me on the book’s central tension and the questions worth bringing to the room.

03

A conversation about application.

A live discussion focused on what changed when someone actually tried the idea, rather than a summary of the chapters.

04

A practice to carry.

A small practice or operating experiment to run in your own business before the next book begins.

For readers who want company, not homework. Bring what stayed with you, what you resisted, and what the book made newly difficult to ignore.

Past reading

Books we’ve
actually used

From the previous club, Local Business Hustlers (2020–2023). Every title here produced a real change in at least one member’s business.

Built to Sell

John Warrillow

The systems that make a business sellable. Mostly: stop being the bottleneck.

The E-Myth Revisited

Michael Gerber

Working on the business vs. in it. Quoted constantly, rarely applied. We applied it.

Traction

Gino Wickman

The EOS framework. Two members rebuilt their org chart the month we read this.

Atomic Habits

James Clear

Applied not to the owner, but to the team: the systems that keep showing up daily.

Shop Class as Soulcraft

Matthew B. Crawford

Out of category, on purpose. The dignity of the work we actually do.

Deep Work

Cal Newport

On guarding the few hours of the week that actually move the business.

The Applied Book Club · Waitlist

Be invited first
when we reopen.

The right book does not give you more to know. It changes what you can no longer pretend not to know. The new format is small on purpose.

You’re on the list. We’ll be in touch.